Literacy of si Anteng Application and Service Quality Aspects in Measuring Passenger Satisfaction of BRT Trans Jateng Route from Bawen Terminal to Tawang Station

Abstract

This research aims to analyze the hypothesis consisting of the influence of digital literacy, tangibility, assurance, reliability, responsiveness, and empathy on Passenger Satisfaction of BRT Trans Jateng Route from Bawen Terminal to Tawang Station. Sampling technique using purposive sampling with 65 respondents which is passengers with the criteria of having si Anteng application and having accessed its features to purchase tickets, view routes and other features and having been active for at least one month on the BRT Trans Jateng route Bawen-Tawang Station. Data analysis using multiple regression with the SPSS version 25. The research results indicate that digital literacy has a positive and significant effect on satisfaction, tangibility has a positive and significant effect on satisfaction, assurance has a positive and significant effect on satisfaction, reliability has a positive and significant effect on satisfaction, responsiveness has a positive and significant effect on satisfaction and empathy has a positive and significant effect on satisfaction.