Smartwatch Features and Sustainable Healthy Behavior: Analysis of the Influence of Convenience, Challenge Relevance, and Social Support on Gen Z

Abstrak

The use of wearable devices in health promotion is increasing significantly, particularly through the features embedded in smartwatches. Generation Z represents the age group with the highest usage of these devices in daily activities, offering substantial potential for technology-based interventions in shaping sustainable healthy behavior. This study aims to analyze the influence of perceived convenience, challenge relevance, and social support in smartwatch use on the likelihood of adopting sustainable healthy behavior. A quantitative method was employed using a survey administered to Generation Z respondents during May and June 2025. Data were analyzed using binary logistic regression to identify variables with statistically significant influence. The results indicate that social support has a significant effect on the likelihood of engaging in sustainable healthy behavior, with a p-value of 0.010 and an odds ratio of 1.270. Perceived convenience shows a near-significant influence with a p-value of 0.066 and an odds ratio of 1.133. Meanwhile, challenge relevance does not demonstrate a statistically significant effect, with a p-value of 0.320 and an odds ratio of 0.918. These findings suggest that smartwatch features that encourage user interaction and peer support are more effective in shaping health behavior among younger populations. Accordingly, digital health communication strategies should prioritize the strengthening of social support components in device-based interventions targeting Generation Z.